Sector: Consumer Products
Service: Change Management
Reshape and re-energize the company's culture to foster collaboration, innovation, and a growth mindset.
Approach
We started the culture transformation with four actions: fostering understanding and conviction, reinforcing changes through formal mechanisms, developing talent and skills, and role modeling. These four factors are critical for changing and then sustaining the mindsets and behaviours that allow for high performance.
With the survey results in mind, we defined three important culture drivers, which we built bottom-up with purpose and concrete action plans. Important was to work inclusively with all the employees, so we refreshed the culture and paid attention to some specific improvements.
Creating a strong company culture doesn't happen overnight. It takes time to build a positive work environment where everyone feels valued, respected, and included. We designed training programs for managers, align the recruitment practices with company values, and created a robust onboarding process. We've also developed a communication plan with various goals, all centered around understanding, inclusivity, inspiration, and teamwork.
Context
The executive team had concerns about collaboration between people and/or their departments. An earlier employee survey gave the team insights and a sense of urgency that the culture is not driving innovation success, which is important for the growth of the business. A lack of inspirational leadership, transparent communication, and a high turnover rate were formed as missing a collective identity and team.
The management team including the CEO define three pillars to improve the culture.
Impact
We made the first steps toward open, effective communication and fostered an exceptionally inclusive and supportive work environment. Because changing a company doesn’t happen overnight, we included the initiatives in the performance review of all the employees. Accountibility is important and that’s why we made the transition of the company culture part of one of the goals of every employee.
It's hard work but the team sees that significally improvements will be held.
An international consumer products company has a hierarchical, siloed work culture that stifles innovation and collaboration. To remain competitive in a rapidly evolving industry, the company has decided to shift towards a more collaborative and innovative work culture.
With the support of an employee survey, including team deep-dives and some leadership interviews, we found three important cultural drivers we need to change: leadership of growth and innovation, communication and inspiration and onboarding of new employees.